A periodical published in London from 1894 to 1897, it is most readily identified with its association to aestheticism and decadence. Its distinctive yellow cover and often controversial content immediately marked it as a departure from prevailing Victorian literary standards. The publication featured a diverse range of contributors including literary figures, poets, and illustrators.
The publication provided a platform for emerging talents and served as a lightning rod for criticism, simultaneously attracting admiration and generating scandal. The distinctive visual style, significantly shaped by the art editor, contributed to its notoriety and its lasting cultural impact. The periodical encapsulates a pivotal moment in the transition from Victorian sensibilities to the modern artistic landscape, reflecting changing social attitudes and pushing boundaries of artistic expression.
