A promotional mechanism provides reduced pricing on an initial purchase of literature, often via a unique alphanumeric string. For example, a new subscriber to a book retailer’s email list might receive such a string redeemable for a percentage off their initial book order.
Such incentives stimulate new customer acquisition and encourage initial engagement with a bookseller or publisher. The use of these offers builds customer loyalty and provides valuable data regarding marketing campaign effectiveness. Historically, these incentives were less common, however, the proliferation of online retail and digital marketing now make them a cornerstone of customer outreach.
