The term refers to a promotional program where Amazon’s Kindle store offers a selection of digital books available for no charge to its Prime members. Individuals with a Prime membership can typically choose one title from a curated list each month to download and keep permanently on their Kindle devices or within the Kindle app.
The offering provides substantial value to Prime subscribers by expanding their digital libraries without incurring additional costs. This can encourage reading and exploration of new authors and genres. Historically, such initiatives have been utilized to promote readership and generate interest in digital publishing platforms.
