The systematic manipulation of language to achieve specific political goals, particularly within the context of Maoist China, serves as a powerful tool for social transformation and control. This involved carefully crafting terminology, slogans, and narratives to promote ideological conformity and mobilize the population toward revolutionary objectives. This process was seen as essential for reshaping societal values and consolidating political power. For example, the term “struggle session” gained widespread currency, encapsulating a ritualized form of public criticism designed to enforce adherence to the party line.
This approach to language held profound implications for both governance and social life. It facilitated the dissemination of Maoist ideology to a vast population, often transcending literacy barriers through memorable slogans and readily digestible concepts. Furthermore, the standardization of language aimed to eliminate regional dialects and promote national unity. The ability to frame issues, shape public discourse, and control the flow of information offered significant advantages in terms of maintaining political stability and driving forward national agendas, such as the Great Leap Forward.
