The phrase represents a convergence of two distinct entities: a curated book subscription service and a significant annual retail event. This intersection typically manifests as promotional offers and discounts applied to membership subscriptions or individual book purchases during the late November shopping period. For example, a new subscriber might receive a reduced initial membership fee or a complimentary selection of books as part of a promotional campaign.
This strategic alignment benefits both the subscription service and consumers. The service experiences heightened brand visibility and subscriber acquisition during a period of increased consumer spending. Consumers, in turn, gain access to literary selections at potentially reduced prices, making the service more accessible and appealing, particularly as gift options for the holiday season. This practice has become a recurring element of the service’s marketing strategy and mirrors similar approaches adopted by other subscription-based businesses.
