The expression describes literature that provides guidance on employing strategic behavior intended to increase one’s desirability in romantic relationships. These resources often present tactics and advice aimed at making an individual appear less available or less eager in order to pique the interest of a potential partner. For instance, such a work might suggest delaying responses to messages or limiting displays of affection early in a relationship.
The significance of such guides lies in their perceived ability to offer individuals control over their romantic prospects, or at least the illusion of control. Historically, the pursuit of romantic partners has been subject to social norms and perceived power dynamics. These literary resources attempt to navigate these complexities by providing strategies believed to increase perceived value and foster attraction. A perceived benefit includes increased self-confidence in romantic interactions.