These booklets offer discounts and special offers on various attractions, food vendors, and games at an annual agricultural and entertainment exposition. For instance, a fairgoer might use one to get a reduced price on a ride, a sample of a food item, or admission to a particular exhibit.
The value lies in their ability to significantly reduce the cost of attending the fair, making it more accessible to a wider range of individuals and families. Historically, these have been utilized as a marketing tool, encouraging patronage and increasing vendor sales. They also serve as a way for organizers to promote specific attractions or vendors.