The phrase identifies a specific type of media product popular in the 1970s and 1980s. This product typically combined a printed storybook with an accompanying vinyl record. The record contained an audio narration of the story, often with character voice acting, sound effects, and music designed to enhance the reading experience. An example would be a release where the story of “The Trouble with Tribbles” is adapted into a short narrative, featuring Leonard Nimoy as Spock.
The significance of these combined media items lies in their accessibility to young audiences and promotion of literacy. The audio component provided an engaging alternative or supplement to traditional reading, potentially fostering an interest in the source material, in this case, the television series. Furthermore, these provided a tangible connection to the franchise beyond the screen, becoming collectible artifacts cherished by fans. They offered a relatively affordable way for children to immerse themselves in the Star Trek universe.