The terminology references a convergence of seemingly unrelated entities: a prominent retail catalog, a popular form of entertainment, and, implicitly, a professional wrestling organization. Specifically, this alludes to a period, particularly in the late 20th century, when the annual Sears catalog, often referred to as the “Wish Book,” featured merchandise related to the World Wrestling Federation (WWF), now known as WWE. This inclusion of wrestling-themed items within a general retail catalog reflects the mainstream popularity wrestling achieved.
The presence of wrestling merchandise within the “Wish Book” underscored the widespread appeal of professional wrestling to a broad demographic. It facilitated access to related products for individuals who might not typically visit specialized sports or entertainment stores. Furthermore, it served as a significant marketing and branding opportunity for the wrestling organization, increasing its visibility and reaching potential fans across various socio-economic backgrounds. The “Wish Book” provided a trusted and accessible platform, lending credibility to the wrestling brand.
